LUCY Fashion

Established in 2000, LUCY quickly became one of the most beloved ladies fashion Bulgarian brands. The brand is known for its numerous collections each year and the diversity and variety of its clothes. In LUCY’s stores you can find sophisticated, elegant dresses for official occasions, proposals for business ladies having their own style, untainted street fashion and of course the eternal denim. Despite the wide variety, the style of the brand remains recognizable and is a symbol of class and style.

LUCY sells exclusively through its shop network providing an unforgettable experience to its customers. Specially selected fabrics and modern patterns with a distinctive vision are tried on the spot and trained vendor-consultants are always available for competent advice or help.

The brand invests in its own and franchise stores, and one of its main goals is to support the local business. LUSY has over 50 stores in 44 Bulgarian cities.