Bershka was created in 1998 as a new brand, part of the Spanish group Inditex. The brand presents itself as a reference fashion point for the demanding customers. The company’s activity covers the design, manufacture, distribution and sale of the items in the stores.
In order to always have the latest trends in its stores, the company uses its flexible business model to adapt its collections to the fashion changes and to introduce new products as soon as possible. Bershka design team includes more than 60 professionals who continuously monitor the needs and desires of the consumers and offer more than 4,000 items each year.
The customers of Bershka are young people who keep up with the latest trends, who are interested in music, social media and new technologies.
The shops are divided by the product lines that Bershka offers. In each section the products are divided according to their style. The collections contain both casual and sportswear as well as classic and contemporary clothes.
The section dedicated to women is the most important. This section has two product lines: Bershka and BSK. The first focuses on the latest fashion and includes the leading trends – a wide range of jeans, evening wear, casual wear and the latest fashion accessories. BSK is the brand for younger people and bases its collection on their taste in music and their idols. The department for men offers much more than fashionable denim for young people – it also offers casual, sports and stylish apparel. In addition to the wide range of clothing, Bershka offers a variety of accessories and shoes.