TOM TAILOR goes in cooperation with fashion icon Naomi Campbell. Naomi Campbell embodies the ideal partner, with attributes such as courage as well as independence, and underpins the stronger brand profile, which is communicated with the new campaign. SAY YES is the new philosophy, which conveys the optimistic and provocative attitude of the brand to the customer.
Hamburg / Berlin, September 2017. The first collective capsule collection will be available at the end of October. The “Glamour Styles”, with black and gold accents, will be perfectly suited for the Christmas and New Year festivities.
The glamorous top model said about the cooperation “I am astonished at the energy and vigor that the TOM TAILOR team has invested in recent months in the re-orientation of the entire company”. “TOM TAILOR is one of the most well-known German fashion labels and I like the collections very much. However, my style is a little more glamorous and daring, something I have tried to convey in my designs. I am very curious how the collection will appeal to the customers and am looking forward to further collaboration.”
The style icon adds new accents to the TOM TAILOR collections and at the same time contributes with a lot of experience in fashion. With these styles, TOM TAILOR is a fashionable trendsetter and has a true sense of fashion – a theme that will gain even more importance in the coming season.
“Naomi Campbell is an ideal brand ambassador for the new TOM TAILOR. She is a successful style icon with an international presence. Naomi is one of the original Supermodels and has not lost any relevance since the early 1990s. Naomi knows how to provoke, but at the same time represents an independent and courageous woman – and this is the woman that we want to appeal to with the capsule collections from the collaboration,” says Dr. Maik Kleinschmidt, Vice President Digitalization.
The styles of the NAOMI CAMPBELL x TOM TAILOR Collaboration are available in the TOM TAILOR Stores from the end of October 2017 and in the E-Shop at www.tom-tailor.de.