Every woman has her own story to be proud of, a character to be praised and moments to stand out. PANDORA pays tribute to women around the world, giving them the unique opportunity to tell their personal story, transformed into designer, personally arranged jewelry. The unique patented PANDORA bracelet is made of high quality 14-carat gold and the highest quality silver. Can be combined with more than 700 talismans made of gold, silver, natural and synthetic stones, pearls, enamel and Murano glass. All details on the bracelet are finished by hand, which is a guarantee of quality and craftsmanship. It is easy and fun to start with a bracelet, which can then be enriched with various talismans according to your own taste, desires and personal history. Whether you choose a simple heart, a glittering stone, an initial, a cute teddy bear, an angel or another mascot, the end result always brings your individuality and sets you apart from everyone else.

PANDORA is a Danish company founded in 1982. in Copenhagen. Today, PANDORA’s handmade precious metal jewelry is distributed in 7,400 sites located in more than 100 countries around the globe.

The company recently announced the important news that within the next 5 years it will completely reduce the use of newly mined precious metals and use fully recycled gold and silver. Currently, 71% of the silver and gold used to make PANDORA jewelry is recycled. A complete transition to the use of recycled precious metals will drastically reduce carbon emissions and the amount of water used in new extraction, which will inevitably have a positive impact on the environment. PANDORA has already joined the Science Based Targets initiative, the world leader in the fight against climate change. From this year, the jewelry brand also uses 100% renewable electricity in the production of its jewelry in its two production facilities in Thailand, and by 2025 the company will enjoy carbon neutrality in its overall work process.

PANDORA CEO Alexander Lacik made another important clarification: “Silver and gold are precious metals that can be recycled many times without losing their quality. Precious metals mined centuries ago are of the same quality as new mines, and like them, they will not darken or be damaged. What we want is to help develop a more environmentally responsible way to make luxury jewelry at affordable prices by preventing the dumping of precious metals in the trash, and instead using them to make our fine jewelry.”


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PANDORA – Ground floor